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Arctic Art Institute participates in Audience Links Xchange in Stockholm

A representative of Arctic Art Institute Ekaterina Sharova took part in Audience Links Xchange in Stockholm (Sweden).

The Audience Links Exchange conference offered the stage for experts from Sweden, England, Russia, the Baltic Sea Region to present the activities they are implementing to foster local participatory processes but also to network with other cultural professionals coming from all over Europe and to get in contact with good practices and constructive failures related to Audience Development.

A public forum & conference Audience Links Xchange, took place Wednesday 22 February. Experts and activists were introduced from Italy, Sweden, Spain, UK, Lithuania, Latvia, Russia and Poland, in a series of dynamic panels and interactive exchanges.

The centerpiece was the first public presentation of “Audience Development: how to place audiences at the centre of cultural organisations”, a major study commissioned by the EU, recently completed by a consortium of four European organisations, including Fondazione Fitzcarraldo, Culture Action Europe, ECCOM and Intercult. The aim of the study is to provide successful approaches in the area of audience development from a European perspective, to be disseminated to cultural organisations and used as a basis for selection criteria in future calls launched by the Creative Europe programme.

The event was conducted in the EU office in Stockholm and in Södra teatern in the centre of the Swedish capital.

Other participants of the discussion Development of the Audience:

  • Sara Walsh, Totally Themes, London (the UK)
  • Martina Meyer, the Department of Culture, town-hall of Oostende (Belgium)
  • Ekaterina Sharova, Arctic Art Institute (Russia)
  • Ingmari Pagenkemper, director of Södra teatern, Stockholm (Sweden)
  • Agnieszka Wlazel, a researcher and vice-president of  Impact Foundation (Poland)
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